The Company
Ford is a leading automotive OEM and sold in 2007 approximately 6,553,000 vehicles throughout the world. The same year, Ford introduced SYNC a fully integrated, voice activated in-car communication and entertainment system for mobile phones and digital music players.
The Challenge
In Q4 2007, Ford was looking for a company that could bring new applications on top of the very successful SYNC platform. The first applications were 911 Assist (E911) and Vehicle Health Report (VHR).
The Solution
EB is working closely with Ford, Microsoft, and other suppliers to develop and integrate new Ford SYNC applications. EB makes sure that each new application runs as expected. In addition, EB acts as software integrator with Ford to guarantee interoperability with the rest of the system.
The Benefit
EB acts as an automotive software partner that enables Ford to create software assets that are fit to its environment and that will allow Ford to differentiate from other car OEMs.
Read more about Ford Sync.
