Consulting a 4G Network Operator Ensuring Timely Network Launch
Success Story

 

The Company


Datame Oy, a Finnish communications solutions company that offers 4G voice, data and value-added services to enterprises and retail consumers, engaged EB to provide strategic consultancy on the launch of a nationwide 4G network. A trusted innovation partner in the wireless value chain, EB guided Datame from strategic planning to a successful 4G network launch on 29 November, 2010, just eleven months after Datame's decision to start the project.


The Challenge


Early in 2010, Datame entered the race to launch a commercial 4G network service by the end of the year. The company had the licences to build the network, and they wanted to execute in a timeframe seldom seen in the telecom world. As Datame's partner, EB's challenge was straightforward – provide consulting services for the launch of a fully operational nationwide 4G network in less than one year. The spectrum of the radio network being 2,57-2,62 GHz TDD.

"EB's role was crucial in this historically fast project. Early in the year we only had a decision to build the 4G network, but the whole selection process of both technology and vendor was open. Now eleven months later, we launch the network and the service!" - Datame CEO Asmo Uljanoff

The Solution


Given the pressing timeline of the project, EB quickly presented a thorough, clear-cut strategy to help identify and prioritize the necessary focus areas for the successful launch of the 4G network. By leveraging its expertise and resources as a wireless industry leader, EB aided Datame to objectively evaluate and compare multiple vendor options and plans while refining the content-related services. Keeping the one-year time constraint in mind.

From a tactical standpoint, EB supported Datame in their decision making for vendor and product assessment, business case development and rollout project planning. EB further supported critical business processes development, such as order, delivery, installation, deployment and maintenance.

 

The Benefits


Calling upon EB as an external consultant for such a large undertaking, Datame was able to leverage the company's industry knowledge to successfully launch a 4G network. EB's input helped Datame keep the focus on the customer while considering the network's cost, future upgradeability, service offering, and investment protection – all within scope and on time.

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